BEFORE KICK-OFFTHE FOCUS
Made for athletes built with athletes
Uncompromising performance.
A premium ready-to-use system for on-field performance, built around the moments that decide the game.
Early access to the first batch available to the public. No purchase required at this stage.
On the field
CARTER takes the field with the Italian National Teams.
Official Technical Sponsor of the Italian Senior National Teams of Tackle and Flag Football.
ITALIAN NATIONAL TEAMTHE THROW THAT STARTS THE GAME
TAKE ACTIONMAKE EVERY PLAY COUNT
The CARTER system
Before. During. After.
Shot 60 ml
Starter
Before activity
Ready-to-use pre-performance shot
- Guarana · L-Theanine · Ginseng · Niacin · Caffeine ·
Shot 60 ml
Match
During activity
Ready-to-use shot with magnesium, potassium and electrolytes
- Magnesium Pidolate · Potassium Citrate · Electrolytes
Shot 60 ml
Overtime
After activity
Ready-to-use post-performance shot
- Cluster Dextrin · Sodium · Vitamin C
Hydra-Fuel · 500 ml
HYDRA-FUEL
During and after
Ready-to-use drink with electrolytes
WHY CARTER?
CARTER is a premium ready-to-use performance system, designed around the practical needs of athletes in high-intensity competitive sports. Compact formats and clear moments of use: before, during and after.
We believe performance is not only about strength, but also preparation, quality and mindset. That is why CARTER is built for the moments that count, with a simple, practical approach shaped around the real demands of competition.
Waiting list
Early access.
Leave your email to receive confirmation of your sign-up, notification when the shop opens and early access to the first batch available to the public.
The People Behind CARTER
Built by experience. Shaped by performance.
CARTER was born where entrepreneurial vision, international leadership and elite sporting experience meet. Different skills, one ambition: to build a new standard in on-field performance.
serial entrepreneurFrancesco Zanotti
Founder & Entrepreneur
He conceived and founded CARTER, turning an entrepreneurial insight into a new venture dedicated to sporting performance. He leads the development of the company, the product and the brand's entrepreneurial vision.
- Founder
- Entrepreneurship
- Product Vision
CEO & BOARD MEMBERMassimiliano Pogliani
Strategic Partner & Advisory Board Member
He brings to CARTER more than thirty years of international leadership experience in building and transforming global businesses and brands. As Strategic Partner, he works alongside the Founder in building and developing CARTER, leading brand, marketing, digital, commercial strategy and route-to-market.
- Strategy
- Brand & Growth
- International Business
MLB HALL OF FAMEMike Piazza
Strategic Advisor & Advisory Board Member
An international baseball legend and member of the Baseball Hall of Fame. He brings CARTER elite-sport experience, international credibility and a unique perspective on athletes' needs and brand building in the world of sport.
- Elite Sport
- Athlete Perspective
- International Network
EUROPEAN CHAMPIONLuke Zahradka
Advisory Board Member & Athlete
Quarterback of the Italian National Team and a European champion, he brings first-hand experience of top-level competition to CARTER. He contributes to the project from an athlete's perspective: preparation, on-field use, match-day rituals and feedback grounded in real competition.
- Flag Football
- Elite Athlete
- On-Field Insight
FAQ — Frequently asked questions
Everything you need to know.
When does the shop open?
CARTER will be available through our online shop from this autumn.
How does the waiting list work?
Leave your email to receive confirmation of your sign-up, notification when the shop opens and early access to the first batch available to the public.
Where can I find CARTER?
Initially, CARTER will be available to the public exclusively through our online shop. We are also developing selective distribution across sporting environments and specialist channels aligned with the brand. Join the waiting list for early access to the first batch available to the public.
Your next match starts now
Your next match starts now.
Leave your email to receive confirmation of your sign-up, notification when the shop opens and early access to the first batch available to the public.